The platform for the catering industryThe Kop van Zuid was once a port area.With all the lively catering, iconic architecture and the beautiful location on the water, it is now one of the most vibrant neighborhoods in Rotterdam.It is therefore not surprising that Ahmed Baglari (34) saw potential in this location and opened BY AMI Urban Bistro with a huge terrace last year.A bull's eye: every day many guests enjoy this place and the beautiful view over the Maas.“Whoever is here must get a wow feeling”, begins the enthusiastic entrepreneur.Guests get that feeling immediately upon entering: the Instagrammable interior immediately catches the eye, partly thanks to four gigantic painted pillars.Baglari: “Add to that the accessible fusion dishes, our sustainable working method – we use green electricity, do not have plastic straws and cook on induction – our eye for detail and the level of service, and you have a story that is right.”Guest of today In order to continue that level, Baglari keeps a close eye on what the guest of today wants.“There is an increasing demand for soft drinks with few or no calories, but which are just as tasty.In addition, the guest wants to choose between several and innovative soft drinks and wants to be surprised.”To meet that demand, Baglari serves perfect serves from several Coca-Cola brands, including Royal Bliss, Fuze Tea and FÏNLEY (see below).Anouk Vermeer Brand Ambassador Horeca at Coca-Cola European Partners Netherlands: “With this and our other 'Sodas & Stills', Coca-Cola offers a wide portfolio of drinks that respond to the changing needs of the consumer.There is a growing demand for low-calorie or no-calorie drinks, premium mixers, great serves and variety.Soft drinks are the most chosen drink within the catering segment.Moreover, because the preparation requires few actions, it is really a revenue generator.We are aware of the importance of continuous innovation.”Tailor made However, the collaboration between Baglari and Coca-Cola goes further than just offering perfect serves.For example, there are drink cards on every table in the look-and-feel of the interior and a personalized Fuze Tea neon sign will soon be outside.In addition, BY AMI Urban Bistro is part of Coca-Cola's The Perfect Soda Served By campaign, which draws attention to its own perfect serve FÏNLEY Matcha Ginger Ale with orange, mint and matcha ice cubes via bus shelters, among other places.With this tailor-made approach, BY AMI Urban Bistro is one of the selected outlets with which Coca-Cola has an intensive collaboration.Anne Geertsen, also Brand Ambassador Horeca at Coca-Cola European Partners Netherlands: “We do this with a selective number of outlets in major cities that have an above-average focus on serve and experience.With local exposure we reach the right target group.We want to be a partner for the hospitality entrepreneur and add value, also through hospitality training.That works: last year the turnover of participating entrepreneurs increased.”Back to Baglari, who is happy with this collaboration.“The sales of soft drinks sometimes go so fast that our refrigerators can't handle it.At BY AMI Urban Bistro they really add something to the concept!”.A selection of Coca-Cola's soft drink brands:FUZE TEA (low calorie iced tea) • Fuze Tea Sparkling Black Tea • Fuze Tea Green Tea • Fuze Tea Green Tea Mango/Chamomile • Fuze Tea Black Tea Peach/HibiscusFÏNLEY (adult soft drink) • FÏNLEY Bitter Lemon • FÏNLEY Ginger Ale • FÏNLEY Tonic • FÏNLEY MojitoROYAL BLISS (premium mixers) • Royal Bliss Creative Tonic Water • Royal Bliss Vibrant Yuzu Tonic Water • Royal Bliss Irreverent Ginger Ale • Royal Bliss Bohemian Berry SensationCOCA-COLA SIGNATURE MIXERS (premium mixers for dark spirits) • Signature Mixer Smoky Notes • Signature Mixer Spicy Notes • Signature Mixer Herbal Notes • Signature Mixer Woody NotesFor more information, visit cocacolavoorondernemers.nl