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Under the strong stimulation of big data intelligence, machine learning, Metaverse and augmented reality/virtual reality (AR VR), brand cooperation is developing rapidly. As the excitement of the release of BizTrends 2022 gradually heats up, we support the speakers to confirm that they share their vision for the future at the BizTrends 02.02.2022 event through professional trend prediction and analysis technology. This is an afternoon trend-intensive event, scheduled to be online on Wednesday Held, February 2, 2022, 13:00-17:30.
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The opening speaker of the BizTrends 02.02.2022 conference will be SA Trends Doyen Dion Chang, introducing his Flux Trend briefing-our state, a taster of his annual executive trend speech, using the acronym TRENDS to represent six The key trend pillar will shape how we live, work and contact us in the coming year. This much-anticipated Flux Trends presentation will set the tone for identifying key trends and delving into the undercurrents between pillars to arrive at an executive summary of the winds of change that will shape our world and affect our business in the coming years.
In 2022, the meeting of Dali Tembo, co-founder of The Culture Foundry and former managing director of Instant Grass International, will discuss how trends can build important bridges between brands and people. Dali’s previous trend presentations provided new insights, visual appeal, and a deep understanding of the African trend pattern. This conference is expected to unlock topics such as how new trend collection methods evolve during the "covid year"; financial services, decoration Brand case studies of changing consumer trends in categories such as, commercial streets, and fast-moving consumer goods; how visionary organizations use data to help improve consumers’ lives; and what message the recent political turmoil in South Australia has conveyed to brands.
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Can storytelling create new opportunities for better brand collaboration and interaction with the audience?
At the BizTrends2022 conference, Moky Makura, former deputy communications director of the Africa Department of the Bill and Melinda Gates Foundation, spokesperson for TedX, and founder of Africa no Filter Productions, will predict future trends in media consumption habits based on global research and case studies And African media and her experience in the power of storytelling. Why does the data show that the “politics, business, and sports” news portfolio that many traditional media brands prioritize is declining? What content do people actually consume? Who is doing it? What opportunities does this provide for brands to fill content gaps and include real stories in their marketing activities?
Moky's meeting will end in the first half of the afternoon, followed by a short coffee break.
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As an important figure, trend researcher, analyst and cultural strategist in the field of African fashion and lifestyle, Nicola Cooper will turn her trend observations to the ever-changing future of brand collaboration. This highly specialized conference will focus on the precautions and legality involved in future brand cooperation with artists, fashion designers and influencers, big brands and small brands; from global brands H&M, Zara, Victoria Beckham and Interesting case studies of local brands such as Coca-Cola and Carling Black Label have brought tremendous value and interest to marketers, advertisers and consumer brands.
Joining the cultural trend line of the entire African continent at BizTrends 02.02.2022 is the trend and innovation consultant based in Lagos, Franklin Ozekhome, the founder of Identiture.
Franklin will bring his experience as an African pop culture expert, trend and consumer intelligence researcher, and former group strategy director of a global blue-chip brand portfolio, leading the audience on a journey to contextualize the influence of African music and cultural movements, such as being Afripop , Afropunk and Afrohouse, decode these languages through consumer case studies, and finally derive the ideas, insights, wisdom and influence that these may have on the brand. Through the rapid development and ever-changing cultural trends of the five regions of Africa (Rwanda, South Africa, Kenya, Ghana and Nigeria), one can see the forefront of the contemporary African trend landscape.
Franklin's meeting will have a dialogue with Rutendo Nyamuda.
Khumo Theko is a trend analyst and trend observer. She uses her wisdom to further add Africa-based trend insights through her content center, I See Africa. With a fashion background, the current digital trend analyst of Draftline Digital Agency, AbinBev's digital department, ensures that Khumo will cover all the foundations of trend discovery, analysis, prediction and social listening through data and insights and consumer-centric brand optimization.
Her BizTrends 02.02.2022 presentation will focus on how brands cultivate connections, navigate cultural relevance through collaboration on social platforms, and drive consumer participation in influential cultural moments. She will also explore how companies can take advantage of Africa’s mobile economy to provide consumers with more access through innovations such as super apps and mobile money, and promise to update all-round status in the "knowledge age" and how the mobile economy, finance and telecommunications industries are. Increasingly meet people's needs, especially those who don't have a bank account.
Bronwyn's trend display is always so energetic that we can't put her on the show, only as headlines. Partner of Flux Trends, media and social media celebrity, good at future finance, encryption and digital economy models, which makes her enjoy the reputation of some futurists and some economists.
Having caught the trend three years ago, she has only one place to go-to enter Metaverse, and once again promise to leapfrog thinking on concepts such as the illusory economy; Mark Zuckerberg plans to change the yuan The colonization of the universe into digital assets; the money-making economy in games; the consumer factions in the virtual economy; the ethics of "real privilege"; in these emerging infinite frontiers and micro and macro "tuples" trends that are busy rewriting the rules of the money game Business!
Bizcommunity has joined forces with the South African Marketing Association (Masa), IAB SA and the Communications and Advertising Association (ACA) to invite you to set aside a date for this year's industry highlights.
The preferred source of South Africa, Pan-African and global business trends each year, including some of the most read content of Bizcommunity each year. Now in its 17th year, this is a highlight of the business calendar, which includes the opinions of more than 100 most influential trend observers, forecasters and analysts from 19 industries in South Africa. For longevity throughout the year, a permanent repository of trending news sources can be accessed on the website and industry newsletters.
[To share your insights with us, please write to sghosh@martechseries.com]
The AiT analyst is a well-trained researcher with many years of experience in finding news and censoring news. Analysts provide extensive coverage of major companies and start-ups in key technology areas and regions in the emerging technology field.
To connect, please write to an AiT analyst at sghosh@martechseries.com.
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