Montreal, November 30, 2021 (Global News Agency)-DAVIDsTEA Inc. (NASDAQ: DTEA), a leading tea merchant in North America, is pleased to celebrate "Giving Tuesday" and announce its commitment to making it more sustainable Sexual and ethical tea industry, and a new summer camp launched by the DAVIDsTEA x Ethical Tea Partnership project. The project will support the tea-growing communities in Zhejiang, China, which is one of the regions that source high-quality black and green tea bases for some of the top blended teas.
CAMP x Ethical Tea Partnership Project by DAVIDsTEA
The CAMP of DAVIDsTEA x Ethical Tea Partnership represents the meaningful child-friendly area of Positivitea, which will provide a safe educational space for children whose parents relocate due to temporary work during the summer off-season. The program will be launched in the summer of 2022 and will be carried out in Zhejiang, China. It will provide a wide range of courses covering topics ranging from science to social skills and nutrition. In addition, it will also provide caregivers with courses in literacy, health and maternity protection.
Since 2020, DAVIDsTEA has been a member of the Ethical Tea Partnership (ETP). In order to promote long-term and systemic changes in the three thematic areas of tea-economy, equality and environment-ETP's work has improved the progress being made to achieve the sustainable development goals of the United Nations in the tea-producing regions.
“At DAVIDsTEA, we are passionate about doing good. This means ensuring that our tea provides the best quality and unique origin, while supporting the community it comes from,” said Sarah Segal, CEO and Chief Brand Officer of DAVIDsTEA. "Our goal is to contribute to meaningful, long-term systemic change in the industry-this has been part of our brand identity from the beginning," she added.
Use Tuesday’s donation to support DAVIDsTEA’s impact fund
To commemorate the donation on Tuesday, DAVIDsTEA will donate 10% of all loose leaf tea sales revenue today to raise funds for its impact fund, which will support projects such as the CAMP of the DAVIDsTEA x Ethical Tea Partnership project.
"We are very happy to interact with customers on Giving Tuesday and let them participate in our global efforts to create a fairer and more sustainable tea industry. All purchases made today directly support our Impact project-the holiday is coming Coming, this is a good time to give gifts purposefully," Sarah Segal added.
Other sustainable development plans launched this year
In 2021, DAVIDsTEA broke ground on two projects, both of which are designed to give back to the communities where the company purchases some tea:
DAVIDsTEA sells camellia-based teas, including white tea, green tea, matcha, oolong, dark tea, and Pu-erh tea, and is a member of the ETP to help make these teas more sustainable.
DAVIDsTEA continues to consolidate its firm commitment to global sustainable development, working locally by donating to Sun Youth and the shoebox project this holiday season. DAVIDsTEA also worked hard to provide tea and products for Giving Tuesday of the Canadian brand Smash & Tess, and supported the BC Women's Hospital and Health Center and Cedars-Sinai NICU in Los Angeles.
The company supports giving back through sponsorship programs and helps spread the love of tea in the local community. These include working with Montreal’s Vent Over Tea to support mental health through active listening, providing in-kind donations to Mamas for Mamas in British Columbia, supporting mothers and caregivers in crisis, and serving as its commitment to diversity and inclusiveness. , And equity, DAVIDsTEA also cooperates with It Gets Better Project for Pride.
Shop at all 18 DAVIDsTEA flagship stores in Canada, shop online at davidstea.com, give gifts this holiday season, and follow on Instagram (@davidstea), Facebook (@davidstea), TikTok (@davidstea_official) DAVIDsTEA. In addition, please check out their sustainability page for more information about the company's ongoing efforts.
In order to continue to support local organizations that have an impact on the community, DAVIDsTEA accepts requests for cooperation and sponsorship throughout the year.
About DAVIDsTEA DAVIDsTEA provides professional brand selection of high-quality loose leaf tea, pre-packaged tea, tea bags, tea-related accessories and gifts through its e-commerce platform www.davidstea.com, Amazon Marketplace, and its wholesale markets. Customers include more than 3,300 customers across Canada Grocery stores and pharmacies and 18 company-owned stores. It mainly provides the company's unique proprietary tea blends, as well as traditional single-source teas and herbs. The team's enthusiasm and knowledge of tea permeates the company's culture and is rooted in the excitement of exploring the taste, health and lifestyle elements of tea. The company focuses on innovative flavors, health-driven ingredients and organic teas, and launches a seasonally driven "series" whose mission is to make tea interesting and popular. The company is headquartered in Montreal, Canada.
For more information or media requests, please contact:
Sarah Vincent, public relations and partnership expert, DAVIDsTEA s.vincent@davidstea.com
Maxim-E. Ilik, Pelican PR media@rppelican.ca
The photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/43dd9f89-32db-4af3-9507-fb419cc49b7a
2021 GlobeNewswire, Inc., source press release-Canada