The view of San Francisco’s Chinatown can be seen from Mister Jiu's, and the company is opening a souvenir and coffee shop at the entrance of the restaurant’s Grant Avenue.

The team from Chinatown’s most popular Mister Jiu's is opening a new type of San Francisco souvenir shop: a shop selling bucket hats, Chinese pastries, high-end coffee and natural wines.

Soon and soon the souvenir shop will open on December 18 as a casual counter service point located at the entrance of Mr. Jiu's Grant Avenue. Inside, the barista mixes espresso with homemade condensed milk with baked goods at Grand Opening's pop-up shop, which is run by Mr. Maejiu's pastry chef Melissa Chou. The store will always serve Zhou's cocktail bread (a rectangular sweet bread), boro buns (also called pineapple buns) and at least one sliced ​​cake, plus five or six rotating pastries.

The coffee menu is inspired by Hong Kong’s cafe culture. There are drinks such as Yuanyang, a mixture of coffee and black tea, and an iced version made with milk tea jelly. The store will use customized coffee made by Equator Coffees in San Francisco, and part of the proceeds will be donated to Cut Fruit Collective, an organization that raises funds for Asian American companies and communities affected by the pandemic. There will also be drinks such as lattes and cappuccinos, as well as homemade nut milk.

Natural wines, beers and bottled cocktails selected by Mr. Jiu’s wine director Rachel Fernandez (Rachel Fernandez) will be sold. Beverages include a pet nat of Cabernet Sauvignon francs from Argentina, mezcal infused with numbing spice, and hazy IPA from Temescal Brewing in Auckland.

Soon and Soon Souvenir Shop will serve bakery products from Melissa Chou, Mr. Maejiu’s pastry. Above picture, from left to right: bolo bao (pineapple bun), wife biscuits and cocktail bag.

The retail section will showcase Chinatown merchandise designed by mom-and-pop shop owners Brandon Jew and Anna Lee. Think of a $130 black hoodie with the light of a dark dragon printed on it, and a $15, brightly colored tote bag. Soon and Soon will also sell local products that owners like, such as camera straps from Mission District retailer Dsptch.

Part of the inspiration for Soon and Soon (named after the laundry business of the Jewish grandfather) was to help revitalize the tourism industry in Chinatown, which was hit hard by the pandemic. The two hope that it will attract tourists and locals to buy souvenirs made in San Francisco.

Soon and Soon Souvenir Shop will sell water bottles, hats and other goods designed by mom-and-pop shop owners Brandon Jew and Anna Lee.

Jew and Lee also co-founded a design company, Soon and Soon Studio — behind the neon atmosphere of Auckland cocktail bar Viridian and Chinatown nightclub The Lion's Den — and wanted a physical space to meet clients.

Overall, Soon and Soon is a relaxing passion project that focuses on things that bring happiness to owners during the quarantine coronavirus closure, from designing swag to freshly baked pastries.

"We just want to have fun," Jew said.

It was initially only open on Saturdays, and then expanded from Wednesday to Saturday from January 19th.

Soon, soon souvenir shop. Wednesday to Saturday, 10 am to 4 pm, 731 Grant Avenue, San Francisco. soonandsoonsouvenirshop.com.

Elena Kadvany is a contributing writer for the San Francisco Chronicle. Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany

Elena Kadvany joined the San Francisco Chronicle in 2021 as a food reporter. Prior to this, she was a contributing writer for Palo Alto Weekly and its sister publications, responsible for reporting on restaurants and education, and founding the Peninsula gourmet restaurant column and newsletter.