Approximately 45% of global food and beverage launches between 2020 and 2021 had a health or nutraceutical benefit | Photo credit: Pawel Czerwinski

Starbucks’ turmeric, vitamins and double caffeine retail packaged coffee range | Photo credit: Starbucks

With CBD products gaining traction among major health retailers around the world, it’s likely the product’s appeal will continue to grow

Buddha Beans ‘hemp-infused’ coffee | Photo credit: Buddha Beans

Operators should be wary of whether consumers will be willing to pay an added premium for their daily cup of Joe

This article was first published in Issue 11 of 5THWAVE magazine. Subscribe to 5THWAVE to receive each edition in print and digitally or sign up to our newsletter and be the first to read the latest articles and updates on World Coffee Portal research.